Working towards a healthier India
PHFI is helping to build institutional and systems capacity in India for strengthening education, training, research and policy development in the area of Public Health.
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Health Promotion PDF Print

Promoting health in multiple settings

Health promotion is the process of enabling individuals and communities to positively influence various determinants of health, representing a mediating strategy between people and their environment - combining personal choice and social responsibility to create a healthier future. It involves the population as a whole, rather than focusing on people at risk of specific diseases. It encompasses actions based on evidence building and skill development of individuals to transform social, environmental, and economic conditions and address wider determinants of health and reduce their impact on public and individual health.

Activities, values and competencies

Health promotion division at PHFI aims at designing evidence based interventions to develop healthy settings in diverse environments. The development of interventions is based on theory and needs assessment of populations, addressing the determinants of health and illness. Appropriate health promotion approaches are selected to address individual, community and societal determinants of health and illness. These methods and approaches range from health education, advocacy, community empowerment, legislation, fiscal policy change to organizational change and strengthening health services to address social inequalities in health. The work of the Health Promotion Division is based on the principles of equity and fairness. Designing evidence based interventions for various health promotion settings is central to the work at the division.

Research on impact of government policies (as major drivers of social conditions) in influencing the health of indiviudals and populations is an important core activity at the health promotion division of PHFI. Evaluation of health promotion interventions is a crucial activity of the division and a rigorous evaluation of outcome and of processes is undertaken to assess impact of these health promotion interventions on population health and well being.

Multi-disciplinary team

Health promotion team include public health experts from varied backgrounds-including epidemiologists, behavioural scientists, qualitative researchers, nutritionists, lawyers, health communication experts. Members of the health promotion team serve as technical experts on various committees, technical advisory groups and screening committees formed by Government of India on various health issues.

Research and Programmes

Tobacco Control
  • Strengthening of Tobacco control Efforts through innovative Partnerships & Strategies (STEPS)
  • Preventing tobacco use among adolescents and youth
  • Research and capacity building on tobacco cessation
  • An Empirical Study of India’s Fiscal Policies Against Tobacco Control Initiative: A State Level Analysis
  • Health-Cost Study to estimate the economic burden of tobacco related disease at national and sub-national levels in India
  • International Conference on Public Health Priorities in the 21st Century: The Endgame for Tobacco
Alcohol Control
  • Project to explore Centre of Excellence in Alcohol Control (funded by Swedish International Development Cooperation Agency)
  • Studying Alcohol Pricing Policies and Developing a Model for Alcohol Control through Research and Evidence Based Advocacy in India (funded by International Development Research Centre)
  • Policy Research on Alcohol Control in India
Diabetes Prevention & Management
  • Comprehensive school based interventions on managing Type 1 and preventing Type 2 diabetes.
Physical Activity
  • Designing innovative technology based interventions to promote physical activity among Urban Indians.
Noncommunicable Disease (NCD) Prevention & Control
  • Regional assessment of multi-sectoral participation and workshops to sensitize and engage other sectors in the concept of health promotion and NCD prevention
  • Engaging policy makers, civil society and youth for NCD prevention and control in India through evidence-based advocacy and strategic partnerships
Adolescent Health
  • National Strategic Framework for Multi-sectoral Convergence to Strengthen and Promote Adolescent Health in India
  • Review of Operational Framework for National Adolescent Health Strategy and other resource material developed by MoHFW for facilitating implementation of appropriate and effective adolescent health interventions across states
  • An e-newsletter Niramaya – which means ‘wholesome’ or ‘free from illness’ on the theme of noncommunicable diseases was developed and launched along with the Ministry of Health and Family Welfare, Government of India and the World Health Organization Country Office for India
Online Portal
  • On World No Tobacco Day 2011, a web portal ‘Centre for Tobacco Control and Health Promotion (CTCHP)’ was launched to serve as a resource base on tobacco control in India, international best practices as well as published research and case-studies in order to strengthen the evidence base for grassroots level tobacco control activities. The web portal was designed to inform officials and stakeholders on NTCP implementation status in India. It is updated consistently on tobacco control activities and includes micro-sites on tobacco control law, frequently asked questions, support materials and strategies for developing smoke-free campaigns. The web portal also provided a delivery platform for the diploma and short-term courses on tobacco control.

Training Programmes

  • Post-graduate Diploma in Health Promotion (with 4 Electives) through Distance Learning
  • Short-term courses in Tobacco Control
  • Promoting Adolescent Health in Low and Middle Income Countries (LMICs)
  • PHFI’s health promotion division is offering a course on Promoting Adolescent Health in LMICs during September 22 to October 3, 2014 in New Delhi
  • A Global short course (Adolescent in LMIC) jointly developed by PHFI, London school of Health and Tropical Medicine (LSHTM) and World Health Organization (WHO) is offered every year at LSHTM, London in June with faculty from PHFI, WHO and LSHTM.

Partner & Donors

  • Ministry of Health & Family Welfare (MoHFW), Government of India, State Health Departments.
  • Multilateral agencies - World Bank, World Health Organization
  • Donors - The Bill & Melinda Gates Foundation; World Heart Federation; International Development Research Centre (Canada),
  • Other Partners - Nossal Institute (University of Melbourne); International Diabetes Federation, Australia India Institute

Divisional Mandate

  • Conducting and nurturing interdisciplinary health promotion research in collaboration with other national and international stakeholders (promoting evidence based debate on health and development issues).
  • Participating in communication, networking, and community outreach activities that mainstream health promotion policy and practice.
  • Providing and promoting interdisciplinary graduate education that prepares graduates with the knowledge and skills needed to successfully engage in health promotion activities and evaluation.
Last Modified : September 30, 2014, 5:34 pm